Deskripsi Pekerjaan
The Opportunity
ZOO Digital is on a mission to lead the future of digital engagement, and we need a strategic Senior Marketing Engineer (Insinyur Pemasaran) to build the infrastructure that powers our growth.
This isn't just a marketing role; it is a hybrid position bridging creativity and code. You will architect our martech stack, automate lead generation funnels, and analyze data to drive campaign performance at scale. If you speak fluent Python and understand conversion funnels, we want you on our team.
Why Join Us?
- Work with cutting-edge tools in a fully remote-first environment.
- Competitive salary and comprehensive health benefits.
- Be a key player in a rapidly scaling fintech ecosystem.
Tanggung Jawab
- Design and implement marketing automation workflows using tools like HubSpot and Marketo.
- Develop and maintain Python scripts for data scraping, cleaning, and campaign reporting.
- Manage and optimize the CRM database to ensure high data quality for sales teams.
- Collaborate with product and content teams to build high-converting landing pages (A/B testing).
- Analyze funnels using SQL and Google Analytics to identify bottlenecks and growth opportunities.
- Build internal dashboards to visualize KPIs for real-time monitoring.
- Manage web analytics, tag management (GTM), and pixel implementations.
- Develop custom integrations between martech tools to improve data flow and campaign efficiency.
Kualifikasi
- Bachelor's degree in Computer Science, Engineering, or a related quantitative field.
- Minimum 5 years of experience in marketing engineering or technical marketing roles.
- Expert level proficiency in Python, PHP, or Node.js for marketing use cases.
- Deep understanding of HTML/CSS and basic JavaScript (jQuery/Vue/React).
- Proven experience managing HubSpot, Marketo, or Salesforce Marketing Cloud.
- Strong familiarity with SQL for database query and analysis.
- Familiarity with SEO/SEM technical aspects and tracking setup.
- Excellent analytical skills with a data-driven mindset for problem-solving.